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I was trying to find Rudy Giuliani’s website, so I googled “rudy”. Giuliani’s website is the #2 result, behind the IMDB article for the 1993 movie about the Notre Dame benchsitter. But the AdWords results were interesting.

John McCain is the #1 bidder for “rudy,” directing people to an email sign-up page that unfortunately doesn’t capitalize on the specific keyword. A side-by-side comparison of the candidates would be much more effective, and would bring in more people than a single email field and a donate button.

Rudy Giuliani has a lot of ground to gain in the search engine game.

Sep 30, 01:52 PM / Comment

 

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My name is Michael Whitney. I'm an interwebologist in Washington, DC. I design, develop, and produce things on the Internet. You can email me here: michael[@]michaelwhitney.net.

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