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Talk about microtargeting.

Even prior to its pending advertising announcement, Facebook’s targeted advertising capabilties are impressive. I discovered this advertisement for ‘limited edition’ Buffalo Bills jerseys when I was looking at my own profile (narcissist, much?). This is not derived from georgraphic IP targeting, as my address registers as Alexandria, VA. So through my profile – either hometown, groups, or other variables – Facebook’s ads determined that I’d likely buy a Buffalo Bills jersey. (That is true.) It is scary to think how much more targeted their ads can will get.

Oct 29, 08:19 PM / Comment

 

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My name is Michael Whitney. I'm an interwebologist in Washington, DC. I design, develop, and produce things on the Internet. You can email me here: michael[@]michaelwhitney.net.

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