The other day I got a menu from Duccini’s, a tasty pizza place on U St. There’s probably two or three others in my kitchen, in the middle of the mess of menus in a drawer. On my way to the trash, the title on the top of the back page caught my eye: “See What the Blogs are saying about Duccinis!”

Wow, I thought. A local restaurant might understand the Internet. I expected to see a review from any of the numerous DC food blogs, or maybe even a comment from Yelp.

No, instead, it’s a screenshot of a random, unnamed bulletin board.

The first person quotes a previous poster who asks,

“Has anyone here had Duccinis Pizza, I got a menu from them the other day. looks great.”

The man with the fro responds,

“I put one of the children of the Duccini’s owners through college. A friend put a different child of the owners through college. Another friend bought their books.”

“Neptune,” represented by a ghost sticking out its tongue, offered encouragement.

“duccinis is quite good … and they always manage to deliver mighty quick. best stromboli EVER. the best part about duccinis, they deliver ben and jerry’s ice cream! yay for chocolate chip cookie dough!”

No URL, no name of the bulletin board. Nothing. Just a screenshot.

Man, those Blogs sure love Duccini’s!!!

P.S. One of my secret passions is online marketing for local businesses. With a little bit of work, local businesses could build their online reputations and drive customers from effective web marketing.